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| The Digital Signage Network is made up of 6 major components: |
Content: Content represents the full motion video, audio, promotions, messaging and information you wish to deliver. It may include pre-recorded information, news feeds, or pricing and merchandising information delivered from the POS system. |
Servers: Servers are the computers where content is stored, managed and distributed to players via a network. |
Content Management Software: This is specialized software used to schedule the delivery and playing of the content at multiple devices as well as to monitor performance, and track and report on the execution of the scheduled events. |
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Some content management software also includes authoring features and most includes screen formatting and production capability for screen crawlers and other information feeds. |
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Distribution Network: The distribution network provides the delivery and feedback infrastructure to pass information to and from the display locations. The network can take multiple forms, for example, it could be satellite, Internet, LAN, WAN or wireless. |
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Players: Players are typically PCs or special purpose media PCs used to store and deliver content to the display devices
on the defined timetable. |
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Display Devices: These may be Plasma or LCD displays, projection onto a screen or holographic device, interactive kiosks
or CRT devices. |
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There is no "one size fits all" with Digital Signage. Effectively assembling the components into a working Digital Signage network requires an audio/video and systems integrator who understands the available products and how to design and integrate them to meet yourparticular needs. |
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